Andreas was born in Germany and after completing his studies there established his life in the San Francisco Bay Area, San Francisco and moved to Berkeley in the East Bay in 2000.
Andreas studied visual communication and graphic design (BFA) at the Fachhochschule für Gestaltung in Schwäbisch Gmünd, Germany.
Fields of studies included typography, photography, perceptional psychology, technology, design and civilization history.
Through his studies at the Fachhochschule für Gestaltung in Schwäbisch Gmünd which views itself in the tradition of the Bauhaus design philosophy and that of the Ulm School of Design, Andreas developed a very systematic approach to design.
An approach that starts with research about the object of design first and then in turn leads to meaningful concepts and design approaches which successfully manage to communicate the essence at hand.
Andreas is a strong advocate of the “Less is more” and “Form follows function” design philosophy — two of the main pillars of the Bauhaus design tradition.
He believes that in today's fast paced, information driven world it is more important than ever to clearly communicate, to make the complex simple, and to create “space” for the eye and mind — allowing information to be processed in a meaningful way.
Andreas was among the first freelance designers in the San Francisco Bay Area who saw the potential of web design and interactive media and established asmusinteractive in 1994 when the web started to be a mainstream medium.
Clients include among others:
BP, JVC, SONY, VISA, Borland, Allied Domecq, SOLA Optical, Stanford University and numerous other small and medium sized businesses.
Andreas was among the first freelance designers in the San Francisco Bay Area who saw the potential of web design and interactive media and established asmusinteractive in 1994 when the web started to be a mainstream medium.
Effective collaboration and communication with the client on every part a project is a vital part to a project's success.
Andreas' clients have access to an online collaborative project and presentation site which facilitates working as a team. Clients can be absolutely confident that once their project starts it will be completed on target, on time and on budget.
Besides his passion for digital art and interactive web design, Andreas is also a passionate nature photographer and Tai Chi Chuan instructor and holds Tai Chi classes at TaiChiChuanBerkeley in Berkeley.
Tai Chi Chuan Berkeley (TaiChiChuanBerkeley.com)Moved to San Francisco in June of 1992.
Moved to Berkeley in 2000.